About us

We want to help more people enjoy more archery and this is who we are as we do it.

We Are Simple

S is B — Simple is Better

Growth leads to complexity, and complexity kills growth, so we always simplify.

We simplify around our HH concept, being the best in the world at delighting archers.

Simple solutions are better than complex ones.

You have to simplify around something — we simplify around Christ.

We are centered.

We are centered on Christ, then character, then competency, in that order.

Purity of heart is to will one thing.

We never set conflicting goals.

Simple is Authentic.

We Are Noble

The secret is music

Catch me in secret and I will be proud.

Excellence is our minimum standard.

We are humble.
We have integrity.

We are disciplined people.
We have disciplined thought, which leads to disciplined action.

We trust.
If we cannot trust, we bust.
We move at the speed of trust.

We Possess outstanding qualities.
We are of high birth or exalted rank.

We are a Noble Gas — we don’t react.

We Are Hospitable

Build the house

Expectations are targets to blow up, not hit.

Expectations are foundations — don’t forget the house.

We leave things better than we found them :)

Being known is what changes us.
We make people feel known.

We Are Shatterproof

Setbacks are Setups

Setbacks are an opportunity for growth.

Crap is our locksmith.

When you bump your head on the rafter, you found the next floor.

Drawbacks are a prerequisite to a good shot.

We Persevere with Joy.

The secret to being shatterproof is Music.